Ariete Family Office
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Keko Martínez President of the Ariete Group

With a degree in Business Sciences, he studied a Master’s in Financial Markets at the prestigious IDEC of the Pompeu Fabra University in Barcelona, obtaining the distinction of Valedictorian, consisting of access to US FRM certification as an expert in financial risk management. He also holds the highest European certification in Financial Planning (FP) and the English certification for consulting in the UK, the ICFA.

Keko founded the Ariete Family Office in 2009 in the midst of the global financial crisis with the objective of offering wealth management advice to special professional groups such as professional sportspeople and artists. His mission is to ensure that your sporting or professional success is reflected in your family finances, offering peace of mind and optimising and increasing the efficiency of your wealth.

He is the President of the Ariete Group, where he is in charge of designing the Life Wealth Plans with clients based on independence and values.

“He is our dream designer, paving the way to achieving the goals of families, and pulling on the captain's armband on the field of play to inspire our philosophy based on values and independence”
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Fernanda González Managing Partner

Fernanda holds a degree in Economic Sciences from the University of Barcelona, a Master’s in Financial Markets from UOC as well as a Master’s in Tax Advice and Management from ESADE. With extensive experience on tax matters within the area of wealth of natural and legal persons, she formed part of organisations such as BANIF and Deutsche Bank before joining Ariete Family Office in 2012.

Work areas:

  • Management of Ariete FO Team and partners.
  • Client wealth advisor.
  • Tax advisor.
“She controls strategic management on the field of play, as part of the team, but with vision and inspiration”
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Raúl Pellitero Legal Advisor

Raúl holds a degree in Law from Pompeu Fabra University and has a Master’s in Sports Law from the Ilustre Colegio de Abogados in Barcelona. Certified since 2011, he has experience in fiscal and tax matters thanks to having formed part of banks such as BBVA and taking part in income tax campaigns, receiving specific training in this area. He is responsible for the entire legal area of Ariete.

Work areas:

  • Client wealth advisor.
  • Sport.
  • Civil.
  • Real estate.
“From the sidelines, he controls the view of the match from the stands, because he wears the colours and the crest with pride”
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Adrián Monedero Accounts Analysis and Advisor

Adrián has a diploma in Business Sciences from the University of Alicante. He has completed a range of courses on tax and business administration. After gaining extensive professional experience at a number of firms such as BCN Iuris Global and companies managing accounting issues, Adrián joined the Accounting Department of Ariete. He is responsible for the accounting area of the group and is also a wealth advisor.

Work areas:

  • Client wealth advisor.
  • Management and monitoring of the accounts of the group and client companies.
  • Mercantile development.
  • Tax optimisation.
“From the rearguard and looking at the big picture, he ensures that the organisation and the system are the right ones”
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Josep Matias Tax Analyst and Advisor

Josep is a graduate in Economics from the University of Valencia and has a Master’s in Company Law, specifically in tax, mercantile and labour areas, also from the University of Valencia. During his Master’s research project, he specialised in international tax arrangements of artists and sportspeople. He has also completed several complementary courses on tax issues. He joined the Tax Area of Ariete in order to support families on these matters, as well as to develop the wealth-taxation area.

Work areas:

  • Client wealth advisor.
  • Management and monitoring of tax proceedings of our clients.
  • National taxation of natural and legal persons.
  • International taxation.
“Not only does he monitor the field of play, he oversees and manages on a personal and team level”
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Ernest Tabueña Wealth Analyst

Ernest is a graduate in Economics from the University of Barcelona and he has a Master’s in Sports Management from the Johan Cruyff Institute. Ernest joined Ariete to provide support in the Family Wealth Area and deal with day-to-day issues in our digital community.

Work areas:

  • Client wealth advisor.
  • Support in the wealth area on administration and finance.
  • Management, follow-up and development of social media for Ariete Family Office.
“From the field of play, he supports and provides cover to his teammates to achieve the goals of the team”
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Álex Ros Wealth Analyst

Alex is professionally educated in Administration and Finance. He was a basketball player for many years. He joined Ariete to form part of the group’s Administration and Accounting team.

Work areas:

  • Client wealth advisor.
  • Management and monitoring of the accounts of the group and client companies.
  • Mercantile development.
  • Tax optimisation.
“From a distance, he scores the three-pointers at the decisive moments, when the team needs it”
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Alejandro Domingo Financial Analyst

Alejandro has a degree in Business Administration and Management from Pompeu Fabra University. He has a Master’s in Financial Markets from the Barcelona School of Management of Pompeu Fabra University in Barcelona and is EFA certified by the EFPA. With experience in the financial area, before joining Ariete he formed part of Deloitte S2G and Everis BPO. He joined Ariete Family Office in late 2016 as a financial analyst, putting into practice the Financial Plans designed within the Life Plan of each of our clients.

Work areas:

  • Wealth advisor.
  • Selection and study of financial assets and products.
  • Control and execution of financial investments.
“Once on the field of play, he gives his all to put the tactics designed in the dressing room into practice”